CI 5472: Media Assessment

I think you could have students analyze media representations by looking at the types of advertisements in magazines. You could start by taking different ads out of specific magazines and stock-piling the ads from each magazine in a numbered stack. You could put the students in groups and assign each group a stack. The groups would be asked to analyze the different ads and come up with a target audience for their selection of images. Then they could try and guess which from which magazine their images were pulled. As a group they could present their findings to the class--who their audience is-- and what their prediction is for the magazine the images appeared in. I think this would be a great way to illustrate the power of marketing and the differences in marketing strategies.